Discover the newest trends and hottest products in fitness at ELIVATE®. Whether you’d like to refresh your workout, rejuvenate your facility
or improve your diet, you’ll find all the news, tips and advice you need for optimal health and wellness here.

New Equipment for Group X Classes

Want to attract new clients to your group exercise classes? Encourage trainers to use new equipment with routines to build up interest and attendance. Fitness professional Amanda Vogel explains how to onboard new equipment and make your Group X classes successful.

Why Your Female Clients Need a Weightlifting Routine

NASM Master Trainer Joseph Lee is here to dispel any leftover myths that women don’t need regular weight training - it’s time you introducing weightlifting as an essential part of fitness and exercise for all of your female clients. Get his tips and insight after the click.

Pick Up a Wreck Bag for HIIT

What’s the newest piece of equipment you need to add into your workout routine? The Wreck Bag is a dynamic weighted bag that will challenge every aspect of your body and endurance. We’re sharing a sample workout from Brett Klika, IDEA Personal Trainer of the Year (2013) that will leave you sore and wanting more.

Fusionetics Partnership with U.S. Youth Soccer

Congratulations to our partner Fusionetics on their recent agreement with U.S. Youth Soccer to help keep kids healthy during play. If you’re not familiar with the cutting-edge, evidence-based movement assessment technology, read more or sign up for a free demo.


How to Choose the Right Barbell

If you’re looking to expand your weightlifting station or add a functional fitness area to your facility, you’ll need barbells and weight plates that can withstand different styles of weightlifting. Explore all of the different barbells we have to offer and what client they suit with our easy comparison chart.


Recover Anywhere with this Rechargeable Recovery System

The PULSE Leg Recovery System is Normatec's most popular and most essential package for athletes at all levels. It comes with everything you need to get started. No matter what the sport, your clients' power probably comes from their legs, so keeping them fresh is essential for victory. Having a total package weight of just 11.5 lbs means that you can take this package with you and to provide recovery anywhere.

Warm Up and Cool Down Like the Pros with the HYPERSPHERE

The HyperIce HYPERSPHERE soft tissue vibrating massage ball is used by some of the world's best athletes to warm up and recover from training or competitions. Get yours today.

High Density Foam Rollers

Develop core stabilization, lower body balance and stamina with the High Density Foam Roller. It’s sturdy and resilient, with the high density molded foam retaining its shape even after heavy use.

Kinesiology Taping

At ELIVATE, we pride ourselves in offering the largest kinesiology tape selection around. Choose from premium sports tape brands like RockTape, KT Tape, SpiderTech, Kinesio, and PerformTex – all at professional competitive prices.

TRX Pro Suspension Training Kit

Designed by a Navy SEAL, this system can provide your members with professional results for all of their fitness goals. TRX suspension training is appropriate for athletes of all levels. Exercises are performed while the body is partially suspended, creating resistance using only gravity and individual body weight.

HYPERWEAR SandRope Battle Rope

The unique SandRope™ Battle Rope design allows users to perform a larger variety of exercises without using excessive amounts of space usually needed by traditional heavy ropes. This patent-pending neoprene tube is packed with shifting sand, so the user can feel the weight shift and adjust for more dynamic cardio and strength building exercises.