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Name Change FAQs

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Why did you change your name from Fitness Wholesale to ELIVATE™?

This name change reflects an entirely new outlook on health, fitness, and wellness: one that provides fitness professionals with a bigger selection, more competitive prices, faster checkout and shipping, the hottest brands and the newest products, and the dedicated account managers you’ve come to expect. All so that maintaining a healthy bottom line is easier than ever before.

Fitness Wholesale was founded by a personal trainer in 1986. Our mission then was to provide professionals with world-class fitness products that enabled clients to feel and look their best. Although our name has changed, our commitment to helping you achieve your business goals remains the same.

Gear up. Live fit. And if you need help along the way, we’ll be there for you, just like we have been for over 25 years.